Doylestown Food Market Advertising

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The marketing objective for the new privately owned Doylestown Food Market was to highlight the store’s uniqueness. The Doylestown Food Market is the first in the are to sell mostly local, organic, and sustainably farmed products. The store supports local farms selling the freshest wholesome products in one store. It is the only grocery store in downtown Doylestown, Pennsylvania. The marketing challenge was met with the general advertisement showing farm fresh vegetables being delivered to your table. The second ad meets the challenge of highlighting 6 of the monthly specials and features a coupon  for 20 percent off one regularly priced item. The third advertisement features the food tasting events where shoppers can meet the venders and try products before they buy. These advertisements have increased foot traffic and sales at the Doylestown Food Market. Some shoppers were surprised how long the store has been at the location of 29 West State Street in Doylestown, Bucks County, PA.

2017 Bucks Fever Magazine Design

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The Central Bucks Chamber of Commerce selected Green Eye for Design to design the cover and layout of the 2017 Bucks Fever, A Celebration of the Arts magazine again this year. While last year’s design featured curves with a predominantly blue and gold theme, the 2017 design utilizes angles to build excitement and highlights the colors of the Central Bucks Chamber of Commerce’s logo. The purpose of the Bucks Fever magazine is to enhance the economic vitality of Bucks County, PA by promoting cultural and arts events in the county thus increasing tourism. The publication also engages the local community in Bucks County's rich artistic and cultural legacy. The Bucks Fever magazine features arts and cultural events from March through December.

Menu123 Transit Ad Campaign

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Gregg Oliver of GO Direct (advertising copy writing) and Jean Cauller of Green Eye for Design presented multiple concepts for a new online food ordering company in Bluebell, PA. For Menu123 Transit Ad Campaign, Gregg’s concept “dinner in no time” got the message across clearly and concisely, making use of the ‘in’ in ‘dinner’ in a very creative way. Menu123.com’s mission is to make it easier for busy people to put a meal on the table by offering a wide selection of restaurants available online with the added benefit of delivery. The Philadelphia Transit Ad Campaign effectively displayed in October of 2015, a warm wood grain table and place setting further emphasizes the message that when you want dinner, you can get it in no time with Menu123. The green plate draws attention to the “dinner in no time” message on the back of the SEPTA bus, in bus shelters, in rail cars, and train platforms.

Bucks County Women’s Journal IDEAS Expo Ad

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The 2011 IDEAS Expo Ad was designed to promote the event as requested by one of our sponsors, the BCWJ. The ad  features enthusiastic business women and highlights the keynote speaker, Kyra McGrath of WHYY. The event was very successful and the printed promotional materials receive rave reviews.

First Friday Doylestown Advertising

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The First Friday advertisements and promotional materials were designed to promote shopping in downtown Doylestown. Music and Art are featured every first Friday of the month to encourage patrons to visit the shops that stay open late.  As a member of the First Friday Committee in 2005 and 2006, I created multiple advertisements inserted into The Herald, The Intelligencer, The Patriot, Prime Time Magazine, and The Town Planner.

Chase Home Finance B&W Agent Ads

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Chose images and designed the text layout for multiple black and white and color ads for Chase agents nationwide. The third ad shows an example of the new brand developed by an outside agency for chase. The challenge at that time was to make the new brand work for all of the different size ads. This required cutting copy and selecting images that will work within the new shape.