Green Eye Wins a Benny Award!

GE-Benny2_0949-72bGreen Eye for Design recently won a Benny (Benjamin Franklin) Award for the design of the Doylestown Food Co-Op Member Appreciation Coupon Booklet. Using an interesting and inviting “stepped” format, the coupon booklet encourages members to stock up on groceries by offering 10% off one order each quarter. The booklet also contains useful information about the Food Co-Op, suppliers, eco-system partners, and events.

The Benny Awards are sponsored by the Philly Direct Marketing Association and recognize creative and marketing excellence in the Delaware Valley. In response to accepting the award, Jean Cauller of Green Eye for Design said, “It’s gratifying to achieve this recognition among my peers, and it’s great that it also draws attention to the Doylestown Food Co-Op.” The award also recognizes Lydia Grossov of Expresso Design for the Doylestown Food Co-op logo and branding; and, Neal Carson of Bucks Digital Printing for spearheading this effort and making the format concept a reality.

Green Eye for Design specializes in creating multi-use formats and effectively designed marketing materials that achieve results — not just in print, but across multi-media. Says Jean, “Graphic design is more than meets the eye. It’s about finding new ways to reach your target audience.” Jean works closely with clients to help ensure maximum return on their marketing investment.


The Doylestown Food Co-op is not just another grocery/market.

Join Us! and make it happen.

The Doylestown Food Co-op is so much more.

Recently, when I was updating my website, I was looking at all of the promotional materials that I helped to develop for the Doylestown Food Co-op’s various programs and fund raisers. I was totally amazed at all the Co-op has done over the past 2 years.  Our Doylestown Co-op has held fundraising events like “LocalLive at Puck” — supporting our local food producers and showcasing local musicians like Cool Beans and The Cherry Lane Band — and “LocalFest”, our fall festival featuring a chili cook-off with chili recipes from local restaurants and our own community.

The Doylestown Food Co-op educates our community with Town Hall Meetings, and in January the very popular “Food for Thought Book Club” began having monthly meetings at the Doylestown Book Shoppe. Also, The County Theater provides the venue for the “Farm Fresh Film Series” which features documentaries such as Food Inc. and Locavore.

My favorite events are the potluck membership meetings — our members are the best cooks! Stay tuned-in for more information on our first “Farm-to-Table Dinner” on August 24th. Many of our Member-Owners have dedicated hours of service creating and organizing these events to make Our Store a reality.

Join Us! and take advantage of many discounts provided by our Eco System Partners.

A Basically Sweet Dining Experience—The Doylestown Food Co-op Eco-System Partners

by Jean Cauller & Gregg Oliver

More than meets the eye — The Doylestown Food Co-op  Eco-System Partners, Basically Burgers and The Sweet Spot among others, offer discounts to members.

When I first saw the signage for the Sweet Spot, I assumed it was just another ice cream shoppe or maybe one of those new Fro-Yo places. Then I saw the large fish tank in the window and became a bit confused. A quick glance at the menu revealed that this unassuming little establishment featured Caribbean cuisine. Hmm, now I was really intrigued.

Upon learning that the Sweet Spot and its neighboring eatery, Basically Burgers, were supporting the Doylestown Food Co-op with a fundraiser, my husband and I had a great reason to give it a try. Within minutes of walking in the door, we found ourselves on Caribbean time. The overall vibe is relaxed — kind of like being on vacation. You can even shoot pool while waiting for your food!

So why is it called the Sweet Spot? We asked this question of Serge Tancrede, a Haiti transplant who owns the restaurant with his wife/chef, Karen Tancrede. “The sweet spot is right here,” he said, patting his stomach. In other words, the restaurant specializes in delicacies that “hit the spot.”

In that regard, the Sweet Spot certainly succeeds. Over the past several months, it has become one of our go-to eateries. Our favorite menu items include plantains and/or Dunkin’ Shrimp with three delectable dipping sauces, the Cuban Sandwich, Waldorf Salad and, quite possibly, the best black bean soup we’ve ever tasted. For added fun, you can wash it all down with an Island Fruit Smoothie.

Once when dining with my friend Denise, I showed my Doylestown Food Co-op card to the owner/waiter and was surprised to hear him say, “Thank you for supporting OUR Co-op.” Wow! Serge got the message—all of us are owners in this Co-op Community. Some people have been waiting for our store to open to join the Co-op, but what they don’t realize is that the Co-op needs their support NOW in order to make the store a reality. Did you know that the Doylestown Food Co-op is 230 member-owners strong? And, did you know that members receive benefits even before our store is opened? The Doylestown Food Co-op currently has more than 24 eco-system partners, like the Sweet Spot and Basically Burgers, who offer discounts to members.

Speaking of Basically Burgers, it’s another great destination for satisfying a specific craving. On occasion, I desire a nice juicy burger — and I don’t mean a frozen fast-food patty; I want the real thing. And Basically Burgers is the real deal — serving mouth-watering gourmet burgers made to order with high quality, organic, hormone-free beef.

Whether you are looking for a hometown gourmet burger or an island-inspired dining experience, these two eco-system partners of the Doylestown Food Co-op are, well… Basically Sweet!

Check out the many benefits of Membership on our website:

“Bread and water can so easily be toast and tea.” —Maele Moore


Green Eye for Design creative services can help your audience see the “tea and toast”.

When I saw this quote by Maele Moore … “Bread and water can so easily be toast and tea.” … I wanted to know about the author. So I did an online search and found out that many others blogged and tweeted this quote; however, I didn’t find out anything about the author. Green Eye for Design Creative Services can help your audience see your message the way you want them to see it.

Is the glass half full or half empty? Some people look in the refrigerator and say, “we have nothing to eat, let’s go out”. Another person will start pulling out food from the fridge and create a gourmet meal.

It is all in how we see things. The trick in advertising is to get our audience to see it in a way that inspires them to take action. It takes carefully crafted words and impactful imagery presented in an effective way to motivate our audience.

This quote motivated me to write this post. What will motivate your audience? A Green Eye can help your audience see the “tea and toast” and the gourmet meal.

Contact Green Eye for Design for graphic design with a rare perspective.
267-884-4331 or

Are you using the AIDA formula in your advertising and marketing materials?

When creating any promotion you want it to be as effective as possible. This simple AIDA formula can help you get results. Include a compelling visual element and/or a strong headline to attract ATTENTION.

Add an informative subhead and/or lead-in sentence to build INTEREST.

A benefit — answering the question, “what’s in it for me?” — is essential to create DESIRE for your product or service.

Get results with a strong call to ACTION.

See the example below:

A The colorful illustration of the businessman on a path leading to multiple directions, and the strong headline in the form of a question, attract ATTENTION.

I The subhead builds INTEREST and intrigue and leads the reader to the solution inside.

D The inside copy describes the company’s services and how they benefit customers, thus
creating DESIRE.

A The back of the brochure asks the reader to call — and to take ACTION.

Contact Green Eye for Design
and get the right message … to the right audience … at the right time.