2017 Bucks Fever Magazine Design


The Central Bucks Chamber of Commerce selected Green Eye for Design to design the cover and layout of the 2017 Bucks Fever, A Celebration of the Arts magazine again this year. While last year’s design featured curves with a predominantly blue and gold theme, the 2017 design utilizes angles to build excitement and highlights the colors of the Central Bucks Chamber of Commerce’s logo. The purpose of the Bucks Fever magazine is to enhance the economic vitality of Bucks County, PA by promoting cultural and arts events in the county thus increasing tourism. The publication also engages the local community in Bucks County's rich artistic and cultural legacy. The Bucks Fever magazine features arts and cultural events from March through December.
2017 Bucks Fever Magazine Design
Advertising, Brand Development, Brochures

Heritage Conservancy Calendar Design


Heritage Conservancy Calendar Design has proven to be a unique marketing tool. Each month members are reminded of their support of Heritage Conservancy’s mission to preserve and protect our natural and historic heritage. The photographs, taken from all over Bucks County, PA are selected from Heritage Conservancy’s Annual Member Photography Contest. Green Eye for Design chooses complementary colors from the photographs for the calendar pages to bring out the splendor of the image. This decorative wall calendar features information about the beautiful natural heritage in Bucks County, Heritage Conservancy’s preserved properties, Heritage Conservancy’s events, and fundraising efforts. For example: July’s photograph highlights the wavy-lined emerald moth caterpillar hiding on the rudbeckia flower, native to our region.
Heritage Conservancy Calendar Design
Brand Development, Gardening

The Peace Center Updated Logo Design


The Peace Center updated logo design has helped with the marketing efforts of The Peace Center to further their mission for peace through their many programs and workshops. The enhanced dove is rotated to gently place the olive branch on the words Peace Center. The vertical wing of the dove draws the eye to the words grounded by the bold line.
The Peace Center Updated Logo Design
Brand Development, Logo Design

JWS Land Rack Card Design Direct Mail


Green Eye for Design created a targeted Rack Card Design mailed in a standard window business envelope for JWS Land, a Bucks County landscape business. JWS Land’s marketing objective is to target upper income homes in Bucks County, PA. Green Eye for Design worked with Migu Press to acquire a list of busy professionals whose property values are 500K or better. The branded rack card design featuring a JWS Land hardscape offer was mailed in a standard window business envelope to ensure that the mail would be opened.
JWS Land Rack Card Design Direct Mail
Brand Development, Direct Marketing, Gardening

JWS Land Postcard Design


Green Eye for Design created a highly targeted postcard design for JWS Land, a professional lawn and landscape care, landscape design installation and hardscape design installation service. The branded marketing postcard mailed to upper income professionals in select areas of Bucks County, offering 10% off a complete landscape package. Green Eye’s Design features a strong bold headline, samples of completed projects, and a testimonial along with the offer. The branded postcard design is the first of three mailings in a successful direct marketing campaign.
JWS Land Postcard Design
Brand Development, Direct Marketing, Gardening

Menu123 Transit Ad Campaign


Gregg Oliver of GO Direct (advertising copy writing) and Jean Cauller of Green Eye for Design presented multiple concepts for a new online food ordering company in Bluebell, PA. For Menu123 Transit Ad Campaign, Gregg’s concept “dinner in no time” got the message across clearly and concisely, making use of the ‘in’ in ‘dinner’ in a very creative way. Menu123.com’s mission is to make it easier for busy people to put a meal on the table by offering a wide selection of restaurants available online with the added benefit of delivery. The Philadelphia Transit Ad Campaign effectively displayed in October of 2015, a warm wood grain table and place setting further emphasizes the message that when you want dinner, you can get it in no time with Menu123. The green plate draws attention to the “dinner in no time” message on the back of the SEPTA bus, in bus shelters, in rail cars, and train platforms.
Menu123 Transit Ad Campaign
Advertising, Brand Development, Nutrition

HC 2016 Calendar Design


HC 2016 Calendar Design
Brand Development, Gardening

Annuity Vault Sell Sheet Design


The Annuity Vault Sell Sheet design features a professional leather portfolio cover with identifiable targeted imagery, and asks the question, Will your clients outlive their money? The attractive cover speaks to the potential annuity sales broker providing a strong selling point. The flip side of the sell sheet answers the question — Annuities are the Only Income that Clients Never Outlive. The four subheads highlight the benefits of joining the Annuity Vault team and includes a testimonial and a call-to-action.
Annuity Vault Sell Sheet Design
Brand Development, Financial Services, Insurance

Custom Benefit Plans, Inc. Brochure


Custom Benefit Plans’ gate fold brochure attracts new independent insurance sales associates to the many benefits this insurance brokerage firm offers. A professional leather portfolio cover design opens to reveal a gate fold with testimonials and attractive icons. The testimonials and icons entice the reader to open the center of the brochure to learn more about the 3 insurance divisions —Health, Life, and Annuities. The strong brochure sell copy speaks directly to the targeted audience.
Custom Benefit Plans, Inc. Brochure
Brand Development, Brochures, Insurance

The Peace Center Marketing Materials


The Peace Center Marketing Materials were designed to highlight programs on individual cards inserted into the back pocket of the brochure folder. These cards can also be used in doctors offices, schools and libraries as rack cards and fit into a standard business envelope. The individual cards can be displayed at trade shows and events. Here is an example of how you can get the most out of your marketing dollars.
The Peace Center Marketing Materials
Brand Development, Brochures, Logo Design

Courage to Climb Book Cover Design


Shortly after designing the Voice of Assurance logo and brochure, Sherry Shoemaker, Life Coach, Speaker, and Author asked me to design the cover and interior pages of her first book, Courage to Climb; 12 Women Surmount the Impossible. The book reveals the personal stories of 12 women who faced difficult situations and turned them in to successes. The book is meant to be a workbook with reflections at the end of each story to guide the reader through their own development. I added the subtle step design to illustrate the climb upward to success. And, the silhouettes of the women holding hands upward symbolizes that we are not alone on our journey.
Courage to Climb Book Cover Design
Brand Development

Food for Thought Book Club & Farm Fresh Film Series Design


Food for Thought Book Club & Farm Fresh Film Series Design
Advertising, Brand Development, Gardening, Nutrition

Acting Naturally Show Posters and Illustrations


Acting Naturally Show Posters and Illustrations
Advertising, Brand Development

Cherry Lane Band Logo Design


Cherry Lane Band Logo Design
Advertising, Brand Development, Logo Design

Voice Of Assurance Life Coaching Brochure


Voice Of Assurance Life Coaching Brochure
Brand Development, Brochures

Voice of Assurance Life Coaching Logo Design


When Sherry Shoemaker asked me to update her brochure, I knew she needed a strong logo design to get her message across. The word “Voice” had to have prominence with a bold font to say at a glance what Sherry does for her clients—she helps them find their voice—the confidence they need to move forward. The italicized word “of ”,  expresses the gentle yet firm way Sherry inspires her clients to listen to their own voice and have confidence in their decisions. The word “Assurance” rests on the bold blue line to symbolize being grounded.
Voice of Assurance Life Coaching Logo Design
Brand Development, Logo Design

Doylestown Food Co-op Library Display and Flyer Design


The Doylestown Food Co-op needed an educational backdrop for the showcase at the Central Bucks Library Center for the month of July. The committee met in June and decided on a Farm-To-Table theme. The Co-op’s mission to have a member-owned grocery store that supports the local economy, the environment, and our health is address in this educational display. The artwork was rendered in Adobe Illustrator with the exception of the store and house which were purchased and edited to fit in the illustration.
Doylestown Food Co-op Library Display and Flyer Design
Brand Development, Nutrition

LocalFest event logo and web banner design


When the Doylestown Food Co-op was in the planning stages of a fundraising event that would include a Chili Cook-off and Pumpkin Carving, they needed a name for the event. In keeping with the “local” theme and since it is a Fall Festival, I suggested the name “LocalFest”. Keeping the same type fonts but altering the name and colors slightly, builds the brand and identifies the event as a Doylestown Food Co-op event.
LocalFest event logo and web banner design
Brand Development, Nutrition, Online

Core Financial 3-Panel Brochure


The sales staff at Core Financial needed a condensed version of their larger brochure to fit into a standard business envelope. We worked together to glean the most important information from their website and the 8-1/2" x 11" 4-panel brochure. The brochure does a great job of establishing a need, while highlighting their services, their approach, and lists some of the types of clients who have benefited from CORE’s services. Core Financial was   excited to see how Green Eye carried their branded look throughout— creating a clean effective sales brochure. Now with the addition of the die cut to hold the sales staff’s business card, this new brochure is even more effective!
Core Financial 3-Panel Brochure
Brand Development, Brochures, Financial Services

WKH/LWW “Head Trauma Rehabilitation” flyer


The objective of this 2-sided flyer promotes the sale of this professional book to doctors and other medical personnel who specialize in the rehabilitation of head trauma patients. The layout features attractive attention-getting graphics, a bold headline, and easy-to-read copy.
WKH/LWW “Head Trauma Rehabilitation” flyer
Brand Development, Medical Publishing

ACS tri-fold brochure


ACS tri-fold brochure
Brand Development, Brochures

Bucks County Women’s Journal IDEAS Expo Ad


The 2011 IDEAS Expo Ad was designed to promote the event as requested by one of our sponsors, the BCWJ. The ad  features enthusiastic business women and highlights the keynote speaker, Kyra McGrath of WHYY. The event was very successful and the printed promotional materials receive rave reviews.
Bucks County Women’s Journal IDEAS Expo Ad
Advertising, Brand Development

First Friday Doylestown Advertising


The First Friday advertisements and promotional materials were designed to promote shopping in downtown Doylestown. Music and Art are featured every first Friday of the month to encourage patrons to visit the shops that stay open late.  As a member of the First Friday Committee in 2005 and 2006, I created multiple advertisements inserted into The Herald, The Intelligencer, The Patriot, Prime Time Magazine, and The Town Planner.
First Friday Doylestown Advertising
Advertising, Brand Development