The Doylestown Food Co-op is not just another grocery/market.
- At July 2, 2013
- By Jean
- In Communication, Goals, marketing
0
Join Us! and make it happen.
The Doylestown Food Co-op is so much more.
Recently, when I was updating my website, I was looking at all of the promotional materials that I helped to develop for the Doylestown Food Co-op’s various programs and fund raisers. I was totally amazed at all the Co-op has done over the past 2 years. Our Doylestown Co-op has held fundraising events like “LocalLive at Puck” — supporting our local food producers and showcasing local musicians like Cool Beans and The Cherry Lane Band — and “LocalFest”, our fall festival featuring a chili cook-off with chili recipes from local restaurants and our own community.
The Doylestown Food Co-op educates our community with Town Hall Meetings, and in January the very popular “Food for Thought Book Club” began having monthly meetings at the Doylestown Book Shoppe. Also, The County Theater provides the venue for the “Farm Fresh Film Series” which features documentaries such as Food Inc. and Locavore.
My favorite events are the potluck membership meetings — our members are the best cooks! Stay tuned-in for more information on our first “Farm-to-Table Dinner” on August 24th. Many of our Member-Owners have dedicated hours of service creating and organizing these events to make Our Store a reality.
Join Us! and take advantage of many discounts provided by our Eco System Partners.
“Bread and water can so easily be toast and tea.” —Maele Moore
- At January 5, 2013
- By Jean
- In Communication, Goals, marketing
- 1
Green Eye for Design creative services can help your audience see the “tea and toast”.
When I saw this quote by Maele Moore … “Bread and water can so easily be toast and tea.” … I wanted to know about the author. So I did an online search and found out that many others blogged and tweeted this quote; however, I didn’t find out anything about the author. Green Eye for Design Creative Services can help your audience see your message the way you want them to see it.
Is the glass half full or half empty? Some people look in the refrigerator and say, “we have nothing to eat, let’s go out”. Another person will start pulling out food from the fridge and create a gourmet meal.
It is all in how we see things. The trick in advertising is to get our audience to see it in a way that inspires them to take action. It takes carefully crafted words and impactful imagery presented in an effective way to motivate our audience.
This quote motivated me to write this post. What will motivate your audience? A Green Eye can help your audience see the “tea and toast” and the gourmet meal.
Contact Green Eye for Design for graphic design with a rare perspective.
267-884-4331 or jean@greeneyefordesign.com
Are you using the AIDA formula in your advertising and marketing materials?
- At August 14, 2012
- By Jean
- In Communication, Goals, marketing
- 0
When creating any promotion you want it to be as effective as possible. This simple AIDA formula can help you get results. Include a compelling visual element and/or a strong headline to attract ATTENTION.
Add an informative subhead and/or lead-in sentence to build INTEREST.
A benefit — answering the question, “what’s in it for me?” — is essential to create DESIRE for your product or service.
Get results with a strong call to ACTION.
See the example below:
A The colorful illustration of the businessman on a path leading to multiple directions, and the strong headline in the form of a question, attract ATTENTION.
I The subhead builds INTEREST and intrigue and leads the reader to the solution inside.
D The inside copy describes the company’s services and how they benefit customers, thus
creating DESIRE.
A The back of the brochure asks the reader to call — and to take ACTION.
Contact Green Eye for Design
and get the right message … to the right audience … at the right time.
267-884-4331
jean@greeneyefordesign.com
2 things you shouldn’t cut from your budget during tough economic times:
- At July 10, 2012
- By Jean
- In Communication, Goals
- 0
1. Vacations — Many people believe they are being financially responsible by cutting a vacation
from their budget. Yet studies show that vacations are actually good for your health because they
can help reduce stress.
2. Advertising— In tough economic times, many businesses cut back on advertising.
However, advertising in a down economy is good for your business health. During the Great Depression, companies like Kellogg’s, Proctor and Gamble, and Chevrolet aggressively increased their marketing efforts while their competitors cut back. This strategy helped them to maintain — or even grow — their market share. (http://answers.google.com/answers/threadview?id=178334)
At Green Eye for Design, we can help you keep revenue flowing,
despite the economic climate — and help you stay poised for
growth when the economy improves.
Advertise now… so you can continue to take the vacations you deserve!
Contact Green Eye for Design
for advertising and marketing materials
that focus on the most important message: yours.
267-884-4331
jean@greeneyefordesign.com
