JWS Land Rack Card Design Direct Mail


Green Eye for Design created a targeted Rack Card Design mailed in a standard window business envelope for JWS Land, a Bucks County landscape business. JWS Land’s marketing objective is to target upper income homes in Bucks County, PA. Green Eye for Design worked with Migu Press to acquire a list of busy professionals whose property values are 500K or better. The branded rack card design featuring a JWS Land hardscape offer was mailed in a standard window business envelope to ensure that the mail would be opened.
JWS Land Rack Card Design Direct Mail
Brand Development, Direct Marketing, Gardening

JWS Land Postcard Design


Green Eye for Design created a highly targeted postcard design for JWS Land, a professional lawn and landscape care, landscape design installation and hardscape design installation service. The branded marketing postcard mailed to upper income professionals in select areas of Bucks County, offering 10% off a complete landscape package. Green Eye’s Design features a strong bold headline, samples of completed projects, and a testimonial along with the offer. The branded postcard design is the first of three mailings in a successful direct marketing campaign.
JWS Land Postcard Design
Brand Development, Direct Marketing, Gardening

NCLEX-RN study guide direct mail


This new direct mail piece was designed to promote a study guide for the NCLEX-RN exam. The textures of the book jacket were colorized in Photoshop to peach to use as a background to contrast the color of the book. The white dress of the nursing student with the thumbs up was changed from white to green.
NCLEX-RN study guide direct mail
Direct Marketing, Medical Publishing

“We’re not leaving town” ad campaign


This timely ad campaign for AARP Health Care Options Insurance Plans was designed to play off the news that many HMOs were discontinuing coverage. The concept reassures the audience of the dependability of AARP Healthcare Options Insurance Plans. This new creative (FSI shown) implementing the image of active seniors, strong colors, and the swoosh was adapted for magazine and newspaper ads, brochure and display for doctors offices.
“We’re not leaving town” ad campaign
Direct Marketing, Insurance

Burpee Holiday Garden self-mail brochure


The Burpee Holiday Garden self-mail brochure features a wide selection of holiday gift ideas. Photoshop clipping paths were created for all of these gardens.
Burpee Holiday Garden self-mail brochure
Direct Marketing, Gardening

Electrocardiography Direct Mail Promotion


This direct mail piece was designed to promote the sale of Interactive Electrocardiography, a CD-ROM and workbook. The visuals of the sample graphs, computer monitor, CD-ROM and workbook are presented in a cluster format on a colorful background with a suggestion of a graph. “The Rimmerman product started off an un-budgeted problem child, but it turned into an excellent direct mail promotion! One of the best I’ve seen this year. The flyer design is very cool. Thanks for your help!” — Mark M., Marketing Manager Wolters Kluwer Health/Lippincott Williams and Wilkins
Electrocardiography Direct Mail Promotion
Direct Marketing, Medical Publishing

Medicare Supplement FSI


This Free Standing Insert features large photos and quotes from the actual TV commercial. The quotes highlighted in bright green and the photos of active adults attract attention.
Medicare Supplement FSI
Direct Marketing, Insurance

Clinical Nutrition newsletter promotional insert


This colorful 2 sided insert positions the Clinical Nutrition Insight as a must-have for nutritionists, doctors and nurses. The limited-time offer presents a sense of urgency.
Clinical Nutrition newsletter promotional insert
Direct Marketing, Nutrition