Green Eye Wins a Benny Award!

GE-Benny2_0949-72bGreen Eye for Design recently won a Benny (Benjamin Franklin) Award for the design of the Doylestown Food Co-Op Member Appreciation Coupon Booklet. Using an interesting and inviting “stepped” format, the coupon booklet encourages members to stock up on groceries by offering 10% off one order each quarter. The booklet also contains useful information about the Food Co-Op, suppliers, eco-system partners, and events.

The Benny Awards are sponsored by the Philly Direct Marketing Association and recognize creative and marketing excellence in the Delaware Valley. In response to accepting the award, Jean Cauller of Green Eye for Design said, “It’s gratifying to achieve this recognition among my peers, and it’s great that it also draws attention to the Doylestown Food Co-Op.” The award also recognizes Lydia Grossov of Expresso Design for the Doylestown Food Co-op logo and branding; and, Neal Carson of Bucks Digital Printing for spearheading this effort and making the format concept a reality.

Green Eye for Design specializes in creating multi-use formats and effectively designed marketing materials that achieve results — not just in print, but across multi-media. Says Jean, “Graphic design is more than meets the eye. It’s about finding new ways to reach your target audience.” Jean works closely with clients to help ensure maximum return on their marketing investment.

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One comment


  • Jean, this booklet looks fantastic, clean and appealing to the eye. Congrats on capturing the mission of the food co-op so beautifully, and on winning the award!

    July 24, 2015

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