Heritage Conservancy Calendar Design


Heritage Conservancy Calendar Design has proven to be a unique marketing tool. Each month members are reminded of their support of Heritage Conservancy’s mission to preserve and protect our natural and historic heritage. The photographs, taken from all over Bucks County, PA are selected from Heritage Conservancy’s Annual Member Photography Contest. Green Eye for Design chooses complementary colors from the photographs for the calendar pages to bring out the splendor of the image. This decorative wall calendar features information about the beautiful natural heritage in Bucks County, Heritage Conservancy’s preserved properties, Heritage Conservancy’s events, and fundraising efforts. For example: July’s photograph highlights the wavy-lined emerald moth caterpillar hiding on the rudbeckia flower, native to our region.
Heritage Conservancy Calendar Design
Brand Development, Gardening

JWS Land Rack Card Design Direct Mail


Green Eye for Design created a targeted Rack Card Design mailed in a standard window business envelope for JWS Land, a Bucks County landscape business. JWS Land’s marketing objective is to target upper income homes in Bucks County, PA. Green Eye for Design worked with Migu Press to acquire a list of busy professionals whose property values are 500K or better. The branded rack card design featuring a JWS Land hardscape offer was mailed in a standard window business envelope to ensure that the mail would be opened.
JWS Land Rack Card Design Direct Mail
Brand Development, Direct Marketing, Gardening

JWS Land Postcard Design


Green Eye for Design created a highly targeted postcard design for JWS Land, a professional lawn and landscape care, landscape design installation and hardscape design installation service. The branded marketing postcard mailed to upper income professionals in select areas of Bucks County, offering 10% off a complete landscape package. Green Eye’s Design features a strong bold headline, samples of completed projects, and a testimonial along with the offer. The branded postcard design is the first of three mailings in a successful direct marketing campaign.
JWS Land Postcard Design
Brand Development, Direct Marketing, Gardening

HC 2016 Calendar Design


HC 2016 Calendar Design
Brand Development, Gardening

Food for Thought Book Club & Farm Fresh Film Series Design


Food for Thought Book Club & Farm Fresh Film Series Design
Advertising, Brand Development, Gardening, Nutrition

Burpee Sure Start logo concepts


These Sure Start logo concepts were designed with Adobe Illustrator for a new retail product for Burpee Seed Company.
Burpee Sure Start logo concepts
Gardening, Logo Design

Burpee Holiday Garden self-mail brochure


The Burpee Holiday Garden self-mail brochure features a wide selection of holiday gift ideas. Photoshop clipping paths were created for all of these gardens.
Burpee Holiday Garden self-mail brochure
Direct Marketing, Gardening

Plant Tag Logo Design


Plant Tag Logo Design
Gardening, Logo Design

Burpee Greek Herb Garden


The objective was to create an illustrated representation of a Greek-themed herb window garden for the retail packaging division of Burpee Seed Company. Mediteranean blue skies and ionic columns are featured.
Burpee Greek Herb Garden
Gardening, Package Design

Burpee Biker Billy Hot Pepper Seed Packet


Burpee Seed Company collaborated with Biker Billy Cooks with Fire cooking show to promote a jalapeño hot pepper. My task was to design a seed packet to entice growers to watch the show and purchase the Biker BIlly Hot Pepper Seeds. The actual size of the pepper is shown on the back.
Burpee Biker Billy Hot Pepper Seed Packet
Gardening, Package Design

Burpee Cajun Herb Garden Concept


This illustrated representation of a Cajun-themed herb window garden was designed for the retail packaging division of Burpee Seed Company. The label features a distressed leather background, rustic skewed red lettering in the word Cajun to express hot spices, and a hot spicy dish of gumbo.
Burpee Cajun Herb Garden Concept
Gardening, Package Design