Menu123 Transit Ad Campaign


Gregg Oliver of GO Direct (advertising copy writing) and Jean Cauller of Green Eye for Design presented multiple concepts for a new online food ordering company in Bluebell, PA. For Menu123 Transit Ad Campaign, Gregg’s concept “dinner in no time” got the message across clearly and concisely, making use of the ‘in’ in ‘dinner’ in a very creative way. Menu123.com’s mission is to make it easier for busy people to put a meal on the table by offering a wide selection of restaurants available online with the added benefit of delivery. The Philadelphia Transit Ad Campaign effectively displayed in October of 2015, a warm wood grain table and place setting further emphasizes the message that when you want dinner, you can get it in no time with Menu123. The green plate draws attention to the “dinner in no time” message on the back of the SEPTA bus, in bus shelters, in rail cars, and train platforms.
Menu123 Transit Ad Campaign
Advertising, Brand Development, Nutrition

Food for Thought Book Club & Farm Fresh Film Series Design


Food for Thought Book Club & Farm Fresh Film Series Design
Advertising, Brand Development, Gardening, Nutrition

Doylestown Food Co-op Library Display and Flyer Design


The Doylestown Food Co-op needed an educational backdrop for the showcase at the Central Bucks Library Center for the month of July. The committee met in June and decided on a Farm-To-Table theme. The Co-op’s mission to have a member-owned grocery store that supports the local economy, the environment, and our health is address in this educational display. The artwork was rendered in Adobe Illustrator with the exception of the store and house which were purchased and edited to fit in the illustration.
Doylestown Food Co-op Library Display and Flyer Design
Brand Development, Nutrition

LocalFest event logo and web banner design


When the Doylestown Food Co-op was in the planning stages of a fundraising event that would include a Chili Cook-off and Pumpkin Carving, they needed a name for the event. In keeping with the “local” theme and since it is a Fall Festival, I suggested the name “LocalFest”. Keeping the same type fonts but altering the name and colors slightly, builds the brand and identifies the event as a Doylestown Food Co-op event.
LocalFest event logo and web banner design
Brand Development, Nutrition, Online

Fundraising Event Logo Design


The Doylestown Food Market, LocalLanes fundraising event logo design promotes one of the many fundraising events that helped to open the downtown Doylestown store. LocalLanes @ Thunderbird Bowling Centers has been an annual event with prizes donated by our Eco-System partners, http://www.doylestown.coop/professional_services who support the store by offering discounts to our member/owners. Green Eye for Design created the LocalLanes logo in keeping with the Local brand. The word ‘Lanes’ is in italics to show the action toward the falling bowling pin. The Doylestown Food Co-op, now the Doylestown Food Market on 29 West State Street, Doylestown, PA is a member-owned grocery store providing convenient access to a variety of locally raised or produced foods, mostly organic, and other earth friendly products.
Fundraising Event Logo Design
Logo Design, Nutrition

LocalLive Fundraising Event Logo Design


The Doylestown Food Market, LocalLive fundraising event logo design promotes one of the many fundraising events that helped to open the downtown Doylestown store. The Doylestown Food market is a member-owned grocery store that provides convenient access to a variety of locally raised or produced foods and other products. When the Doylestown Food Market and Puck Live collaborated on a fundraising event, they needed a strong logo to promote the celebration of local music and local food. The bold tomato colored ‘L’ in Local is the cornerstone — the foundation that emphasizes our community. The leaf as the dot in the ‘i’ solidifies the long ‘i’ sound in Live. The LocalLive logo was used on a large outdoor banner, a web banner, promotional flyers, and a menu.
LocalLive Fundraising Event Logo Design
Logo Design, Nutrition

Clinical Nutrition newsletter promotional insert


This colorful 2 sided insert positions the Clinical Nutrition Insight as a must-have for nutritionists, doctors and nurses. The limited-time offer presents a sense of urgency.
Clinical Nutrition newsletter promotional insert
Direct Marketing, Nutrition

Nutrition Made Incredibly Easy Book Promotion


Nutrition Made Incredibly Easy Book Promotion
Medical Publishing, Nutrition