Doylestown Food Market Advertising

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The marketing objective for the new privately owned Doylestown Food Market was to highlight the store’s uniqueness. The Doylestown Food Market is the first in the are to sell mostly local, organic, and sustainably farmed products. The store supports local farms selling the freshest wholesome products in one store. It is the only grocery store in downtown Doylestown, Pennsylvania. The marketing challenge was met with the general advertisement showing farm fresh vegetables being delivered to your table. The second ad meets the challenge of highlighting 6 of the monthly specials and features a coupon  for 20 percent off one regularly priced item. The third advertisement features the food tasting events where shoppers can meet the venders and try products before they buy. These advertisements have increased foot traffic and sales at the Doylestown Food Market. Some shoppers were surprised how long the store has been at the location of 29 West State Street in Doylestown, Bucks County, PA.

2017 Bucks Fever Magazine Design

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The Central Bucks Chamber of Commerce selected Green Eye for Design to design the cover and layout of the 2017 Bucks Fever, A Celebration of the Arts magazine again this year. While last year’s design featured curves with a predominantly blue and gold theme, the 2017 design utilizes angles to build excitement and highlights the colors of the Central Bucks Chamber of Commerce’s logo. The purpose of the Bucks Fever magazine is to enhance the economic vitality of Bucks County, PA by promoting cultural and arts events in the county thus increasing tourism. The publication also engages the local community in Bucks County's rich artistic and cultural legacy. The Bucks Fever magazine features arts and cultural events from March through December.

Heritage Conservancy Calendar Design

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Heritage Conservancy Calendar Design has proven to be a unique marketing tool. Each month business members and individual members are reminded of their support of Heritage Conservancy’s mission to preserve and protect our natural and historic heritage. The photographs, taken from all over Bucks County, PA are selected from https://www.heritageconservancy.org/Heritage Conservancy’s Annual Member Photography Contest. Green Eye for Design chooses complementary colors from the photographs for the calendar pages to bring out the splendor of the image. This decorative wall calendar features information about the beautiful natural heritage in Bucks County, Heritage Conservancy’s preserved properties, Heritage Conservancy’s events, and fundraising efforts.

The Peace Center Updated Logo Design

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The Peace Center updated logo design has helped with the marketing efforts of The Peace Center to further their mission for peace through their many programs and workshops. The enhanced dove is rotated to gently place the olive branch on the words Peace Center. The vertical wing of the dove draws the eye to the words grounded by the bold line.

JWS Land Rack Card Design Direct Mail

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Green Eye for Design created a targeted Rack Card Design mailed in a standard window business envelope for JWS Land, a Bucks County landscape business. JWS Land’s marketing objective is to target upper income homes in Bucks County, PA. Green Eye for Design worked with Migu Press to acquire a list of busy professionals whose property values are 500K or better. The branded rack card design featuring a JWS Land hardscape offer was mailed in a standard window business envelope to ensure that the mail would be opened.

JWS Land Postcard Design

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Green Eye for Design created a highly targeted postcard design for JWS Land, a professional lawn and landscape care, landscape design installation and hardscape design installation service. The branded marketing postcard mailed to upper income professionals in select areas of Bucks County, offering 10% off a complete landscape package. Green Eye’s Design features a strong bold headline, samples of completed projects, and a testimonial along with the offer. The branded postcard design is the first of three mailings in a successful direct marketing campaign.

Menu123 Transit Ad Campaign

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Gregg Oliver of GO Direct (advertising copy writing) and Jean Cauller of Green Eye for Design presented multiple concepts for a new online food ordering company in Bluebell, PA. For Menu123 Transit Ad Campaign, Gregg’s concept “dinner in no time” got the message across clearly and concisely, making use of the ‘in’ in ‘dinner’ in a very creative way. Menu123.com’s mission is to make it easier for busy people to put a meal on the table by offering a wide selection of restaurants available online with the added benefit of delivery. The Philadelphia Transit Ad Campaign effectively displayed in October of 2015, a warm wood grain table and place setting further emphasizes the message that when you want dinner, you can get it in no time with Menu123. The green plate draws attention to the “dinner in no time” message on the back of the SEPTA bus, in bus shelters, in rail cars, and train platforms.

Annuity Vault Sell Sheet Design

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The Annuity Vault Sell Sheet design features a professional leather portfolio cover with identifiable targeted imagery, and asks the question, Will your clients outlive their money? The attractive cover speaks to the potential annuity sales broker providing a strong selling point. The flip side of the sell sheet answers the question — Annuities are the Only Income that Clients Never Outlive. The four subheads highlight the benefits of joining the Annuity Vault team and includes a testimonial and a call-to-action.

Custom Benefit Plans, Inc. Brochure

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Custom Benefit Plans’ gate fold brochure attracts new independent insurance sales associates to the many benefits this insurance brokerage firm offers. A professional leather portfolio cover design opens to reveal a gate fold with testimonials and attractive icons. The testimonials and icons entice the reader to open the center of the brochure to learn more about the 3 insurance divisions —Health, Life, and Annuities. The strong brochure sell copy speaks directly to the targeted audience.

The Peace Center Marketing Materials

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The Peace Center Marketing Materials were designed to highlight programs on individual cards inserted into the back pocket of the brochure folder. These cards can also be used in doctors offices, schools and libraries as rack cards and fit into a standard business envelope. The individual cards can be displayed at trade shows and events. Here is an example of how you can get the most out of your marketing dollars.

Courage to Climb Book Cover Design

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Shortly after designing the Voice of Assurance logo and brochure, Sherry Shoemaker, Life Coach, Speaker, and Author asked me to design the cover and interior pages of her first book, Courage to Climb; 12 Women Surmount the Impossible. The book reveals the personal stories of 12 women who faced difficult situations and turned them in to successes. The book is meant to be a workbook with reflections at the end of each story to guide the reader through their own development. I added the subtle step design to illustrate the climb upward to success. And, the silhouettes of the women holding hands upward symbolizes that we are not alone on our journey.

Voice of Assurance Life Coaching Logo Design

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When Sherry Shoemaker asked me to update her brochure, I knew she needed a strong logo design to get her message across. The word “Voice” had to have prominence with a bold font to say at a glance what Sherry does for her clients—she helps them find their voice—the confidence they need to move forward. The italicized word “of ”,  expresses the gentle yet firm way Sherry inspires her clients to listen to their own voice and have confidence in their decisions. The word “Assurance” rests on the bold blue line to symbolize being grounded.

Doylestown Food Co-op Library Display and Flyer Design

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The Doylestown Food Co-op needed an educational backdrop for the showcase at the Central Bucks Library Center for the month of July. The committee met in June and decided on a Farm-To-Table theme. The Co-op’s mission to have a member-owned grocery store that supports the local economy, the environment, and our health is address in this educational display. The artwork was rendered in Adobe Illustrator with the exception of the store and house which were purchased and edited to fit in the illustration.

LocalFest event logo and web banner design

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When the Doylestown Food Co-op was in the planning stages of a fundraising event that would include a Chili Cook-off and Pumpkin Carving, they needed a name for the event. In keeping with the “local” theme and since it is a Fall Festival, I suggested the name “LocalFest”. Keeping the same type fonts but altering the name and colors slightly, builds the brand and identifies the event as a Doylestown Food Co-op event.

Fundraising Event Logo Design

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The Doylestown Food Market, LocalLanes fundraising event logo design promotes one of the many fundraising events that helped to open the downtown Doylestown store. LocalLanes @ Thunderbird Bowling Centers has been an annual event with prizes donated by our Eco-System partners, http://www.doylestown.coop/professional_services who support the store by offering discounts to our member/owners. Green Eye for Design created the LocalLanes logo in keeping with the Local brand. The word ‘Lanes’ is in italics to show the action toward the falling bowling pin. The Doylestown Food Co-op, now the Doylestown Food Market on 29 West State Street, Doylestown, PA is a member-owned grocery store providing convenient access to a variety of locally raised or produced foods, mostly organic, and other earth friendly products.

LocalLive Fundraising Event Logo Design

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The Doylestown Food Market, LocalLive fundraising event logo design promotes one of the many fundraising events that helped to open the downtown Doylestown store. The Doylestown Food market is a member-owned grocery store that provides convenient access to a variety of locally raised or produced foods and other products. When the Doylestown Food Market and Puck Live collaborated on a fundraising event, they needed a strong logo to promote the celebration of local music and local food. The bold tomato colored ‘L’ in Local is the cornerstone — the foundation that emphasizes our community. The leaf as the dot in the ‘i’ solidifies the long ‘i’ sound in Live. The LocalLive logo was used on a large outdoor banner, a web banner, promotional flyers, and a menu.

Women’s Empowerment (We) Series Logo Design

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Women are often immobilized when a major change in their lives forces them to handle legal, financial, or career decisions. The Women’s Empowerment (We) Series has been created to provide women in transition with the knowledge they need to move forward.  To visually express the objective of the We Series, this logo design conveys action. The skewed W represents women in transition, while the bold red “e” in the foreground represents strength and empowerment.  The arrow graphic encircling the We acronym symbolizes how knowledge will help women move forward. The words “Women’s Empowerment” on an angle depict the action and upward movement that leads to positive change.

Write Words Marketing Masthead Design

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Jen Phillips April is a conversational copywriter specializing in SEO and Social Media. She helps you get found online with her finely crafted keyword driven copy. Jen wanted her masthead to show keys spelling out her name. Words are at the root of what she does so Jen wanted to show the beginnings of the printed page. I searched out and compiled these strong nostalgic images to read left to right and feature her services.  

Core Financial 3-Panel Brochure

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The sales staff at Core Financial needed a condensed version of their larger brochure to fit into a standard business envelope. We worked together to glean the most important information from their website and the 8-1/2" x 11" 4-panel brochure. The brochure does a great job of establishing a need, while highlighting their services, their approach, and lists some of the types of clients who have benefited from CORE’s services. Core Financial was   excited to see how Green Eye carried their branded look throughout— creating a clean effective sales brochure. Now with the addition of the die cut to hold the sales staff’s business card, this new brochure is even more effective!

Grace Manor logo design concepts

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These logo concepts and flyer were designed  to promote a new development in Virginia.

Burpee Sure Start logo concepts

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These Sure Start logo concepts were designed with Adobe Illustrator for a new retail product for Burpee Seed Company.

NCLEX-RN study guide direct mail

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This new direct mail piece was designed to promote a study guide for the NCLEX-RN exam. The textures of the book jacket were colorized in Photoshop to peach to use as a background to contrast the color of the book. The white dress of the nursing student with the thumbs up was changed from white to green.

“We’re not leaving town” ad campaign

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This timely ad campaign for AARP Health Care Options Insurance Plans was designed to play off the news that many HMOs were discontinuing coverage. The concept reassures the audience of the dependability of AARP Healthcare Options Insurance Plans. This new creative (FSI shown) implementing the image of active seniors, strong colors, and the swoosh was adapted for magazine and newspaper ads, brochure and display for doctors offices.

Burpee Holiday Garden self-mail brochure

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The Burpee Holiday Garden self-mail brochure features a wide selection of holiday gift ideas. Photoshop clipping paths were created for all of these gardens.

Electrocardiography Direct Mail Promotion

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This direct mail piece was designed to promote the sale of Interactive Electrocardiography, a CD-ROM and workbook. The visuals of the sample graphs, computer monitor, CD-ROM and workbook are presented in a cluster format on a colorful background with a suggestion of a graph. “The Rimmerman product started off an un-budgeted problem child, but it turned into an excellent direct mail promotion! One of the best I’ve seen this year. The flyer design is very cool. Thanks for your help!” — Mark M., Marketing Manager Wolters Kluwer Health/Lippincott Williams and Wilkins

Medicare Supplement FSI

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This Free Standing Insert features large photos and quotes from the actual TV commercial. The quotes highlighted in bright green and the photos of active adults attract attention.

Clinical Nutrition newsletter promotional insert

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This colorful 2 sided insert positions the Clinical Nutrition Insight as a must-have for nutritionists, doctors and nurses. The limited-time offer presents a sense of urgency.

WKH/LWW “Head Trauma Rehabilitation” flyer

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The objective of this 2-sided flyer promotes the sale of this professional book to doctors and other medical personnel who specialize in the rehabilitation of head trauma patients. The layout features attractive attention-getting graphics, a bold headline, and easy-to-read copy.

Burpee Greek Herb Garden

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The objective was to create an illustrated representation of a Greek-themed herb window garden for the retail packaging division of Burpee Seed Company. Mediteranean blue skies and ionic columns are featured.

Burpee Biker Billy Hot Pepper Seed Packet

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Burpee Seed Company collaborated with Biker Billy Cooks with Fire cooking show to promote a jalapeño hot pepper. My task was to design a seed packet to entice growers to watch the show and purchase the Biker BIlly Hot Pepper Seeds. The actual size of the pepper is shown on the back.

Suze Orman Video Series

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Produce a 3-video series packaging design concept for Suze Orman’s The Power to Attract Money. The 3 portrait images were retouched in Photoshop.

Burpee Cajun Herb Garden Concept

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This illustrated representation of a Cajun-themed herb window garden was designed for the retail packaging division of Burpee Seed Company. The label features a distressed leather background, rustic skewed red lettering in the word Cajun to express hot spices, and a hot spicy dish of gumbo.

Bucks County Women’s Journal IDEAS Expo Ad

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The 2011 IDEAS Expo Ad was designed to promote the event as requested by one of our sponsors, the BCWJ. The ad  features enthusiastic business women and highlights the keynote speaker, Kyra McGrath of WHYY. The event was very successful and the printed promotional materials receive rave reviews.

First Friday Doylestown Advertising

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The First Friday advertisements and promotional materials were designed to promote shopping in downtown Doylestown. Music and Art are featured every first Friday of the month to encourage patrons to visit the shops that stay open late.  As a member of the First Friday Committee in 2005 and 2006, I created multiple advertisements inserted into The Herald, The Intelligencer, The Patriot, Prime Time Magazine, and The Town Planner.

Chase Home Finance B&W Agent Ads

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Chose images and designed the text layout for multiple black and white and color ads for Chase agents nationwide. The third ad shows an example of the new brand developed by an outside agency for chase. The challenge at that time was to make the new brand work for all of the different size ads. This required cutting copy and selecting images that will work within the new shape.