Are you using the AIDA formula in your advertising and marketing materials?

When creating any promotion you want it to be as effective as possible. This simple AIDA formula can help you get results. Include a compelling visual element and/or a strong headline to attract ATTENTION.

Add an informative subhead and/or lead-in sentence to build INTEREST.

A benefit — answering the question, “what’s in it for me?” — is essential to create DESIRE for your product or service.

Get results with a strong call to ACTION.

See the example below:

A The colorful illustration of the businessman on a path leading to multiple directions, and the strong headline in the form of a question, attract ATTENTION.

I The subhead builds INTEREST and intrigue and leads the reader to the solution inside.

D The inside copy describes the company’s services and how they benefit customers, thus
creating DESIRE.

A The back of the brochure asks the reader to call — and to take ACTION.

Contact Green Eye for Design
and get the right message … to the right audience … at the right time.