Are you using the AIDA formula in your advertising and marketing materials?
- At August 14, 2012
- By Jean
- In Communication, Goals, marketing
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When creating any promotion you want it to be as effective as possible. This simple AIDA formula can help you get results. Include a compelling visual element and/or a strong headline to attract ATTENTION.
Add an informative subhead and/or lead-in sentence to build INTEREST.
A benefit — answering the question, “what’s in it for me?” — is essential to create DESIRE for your product or service.
Get results with a strong call to ACTION.
See the example below:
A The colorful illustration of the businessman on a path leading to multiple directions, and the strong headline in the form of a question, attract ATTENTION.
I The subhead builds INTEREST and intrigue and leads the reader to the solution inside.
D The inside copy describes the company’s services and how they benefit customers, thus
creating DESIRE.
A The back of the brochure asks the reader to call — and to take ACTION.
Contact Green Eye for Design
and get the right message … to the right audience … at the right time.
267-884-4331
jean@greeneyefordesign.com
